How about taking a trip to the good old days of event technology? From 2015 to 2020, if we talk about professional events, this brief trip back can make us think about a mobile event app.
Finding and integrating a mobile app for events is considered the most challenging step. In the initial days, developing and deploying mobile event apps was the only thing on the minds of event planners.
However, it’s a tough task, despite the efforts through content and engagement. The rush was to put content and engagement at attendees’ fingertips as well as assist with green and sustainability efforts. It is time to bring up mobile event apps once again since the focus has shifted back to both in-person and hybrid mobile event apps.
The mobile event apps of today are not the same. This time, they’re evolving:
- Higher-quality interfaces and user experiences.
- Integrated completely throughout the event experience.
- People who want to control how and when they interact with event organizers, speakers, and other attendees have grown more accustomed to and comfortable using technology.
Let us examine how and why the core of today’s live events and hybrid events can and should be mobile app for events.
Make the Attendee Experience More Customized
According to recent studies, mobile app users devote about 4.8 hours, or one-third of their daily waking hours, to using their devices. Additionally, your event’s attendees are there as well.
Using an app, allows attendees to customize their experience at a physical or hybrid event. They can discover details regarding schedules, maps, other attendees, speaker details, and more. Attendees can focus on their interests and needs by making a personalized plan, which not only saves them time but also significantly increases their productivity and engagement.
Function as the Event Engagement Hub
Today’s mobile event apps offer numerous features that can turn your event or meeting into a highly engaging one. Use your event app as a hub to communicate with attendees before the event even begins. Push notifications, polls, quizzes, and other features let attendees connect with each other, speakers, and sponsors. For your next event in 2023, consider using innovative features like polls and countdowns.
Promote Connections with People Who Share Your Views
Virtual events made it possible for attendees from all over the world to connect since many attended them to network and make new connections. Due to this, organizers were able to reach a wider audience, and attendees were able to network with peers they might not have otherwise encountered. Attendees can maintain those connections more easily thanks to the networking features built into an event app. Additionally, because networking on an event app is not constrained by a set window of time, event planners can support the growth of their neighborhoods throughout the year.
Be a best friend to an organizer
Attendees are not the only ones who benefit from mobile app for events. They are a very effective tool for event planners as well. Giving attendees real-time updates, for instance, is one of the biggest headaches for organizers. Push notifications from apps have made this considerably simpler though. Audiences for the event can receive updates and messages quickly. Furthermore, crucial messages are not overlooked in a crowded inbox because they can be seen right away on mobile devices. Many event organizers today need a quick way to start an RTMP feed because so many events have live streams available. Nowadays, some event apps allow you to create an RTMP feed directly from your phone, giving planners access to a mobile recording studio.
Avoid Touching Experiences
Numerous attendees will still favor low contact and touchless experiences, despite indications that the pandemic will eventually become endemic. Think about incorporating a QR code scanner into your event app, which can be used for networking, session check-in, event registration, and sharing documents for attendees to download. For instance, you can now generate a QR code for any document, which can then be distributed, printed, or even shared on stage. Participants can then instantly access the document by scanning the QR code with their phone or tablet. By tracking booth visits and reducing contact, scanning QR codes at exhibitor booths helps sponsors increase their return on investment. Added benefit? All of the scanning activities performed through your app produce data that you control and that offers useful information.
Track Real-Time Analytics in Mobile App for Events
A chance for improvement and augmentation exists at all times. Additionally, since all interactions, including messaging, responses to polls and surveys, live posting, session attendance, document access, and more, are trackable, there is a veritable gold mine of data available that can offer insightful information on both an aggregate and individual level.
Utilize insightful real-time event analytics to address any issues or suggestions, improve the user experience, and determine whether your events are headed in the right direction.
Commence requesting feedback from attendees via the event app. Following an event, participant feedback can be used to improve subsequent ones. This can be done both during and after the event. Additionally, crucial tools for understanding attendees’ needs are analytics from real-time polls, session ratings, and attendee messaging.
To determine the opinions of attendees, for instance, publish targeted polls. Examine the moments and circumstances in which attendees interacted with one another during the event. The best speakers and sessions should be determined. Analyze how much time attendees spent using the app and where they were located. You can now create content for your upcoming event that is more impactful and engaging.
By the end of this article, we have discovered the significance of the mobile app for events. There’s no doubt that a mobile app gives attendees a convenient and familiar digital experience that improves their overall event experience as in-person and hybrid events become more common. The improved connections and engagement that a mobile event app facilitates are also advantageous to organizers, attendees, and other sponsors or stakeholders.