Surely you have ever heard of inbound marketing, but do you know what it is and how it can help improve the conversion rate and profitability of your business? In this post, we break down what inbound marketing is so that you can apply it to your company or business.
What is inbound marketing?
Inbound marketing consists of combining non-intrusive marketing techniques to connect with our target audience naturally, so that they are attracted to our brand with friendly actions, without making them feel that you are trying to sell them every time we contact them.
This term is usually confused with content marketing and they use similar methods, but content marketing focuses on attracting traffic and building loyalty.
Inbound marketing goes a step further, it aims to transmit values and make the consumer aware of the benefits that our products can bring to him.
Benefits of inbound marketing:
Interactions on social networks with users
By creating content that interests our target audience, be it innovative, eye-catching, funny, informative, or any other characteristic, we will get our users to share our content on their network profiles, thus expanding our reach.
Greater recognition of our brand
From achieving a greater reach in networks, we will achieve a greater visualization, more pages and articles shared, reaching a new public that does not know us yet, reinforcing our branding, and generating brand recognition.
Together with the interaction in networks and the increase in the recognition of our brand, it is one of the pillars on which inbound marketing is based.
Content is created that will remain on the web so that it is accessible to any user interested in this content.
After being known by new users on our social networks, they will come to our company’s website, since they will be interested in learning about our brand and knowing more about our company, products, or services. With this, we will increase organic traffic on the web.
Convert new visitors into customers
As you can see, everything is connected between social networks and your company’s website.
For this reason, new users, who will be able to verify that our brand interests them and will want to be up to date with our news, will be interested in subscribing to the blog and following the brand’s accounts on social networks. This way we will get them to become active clients of our company.
Optimize the purchase cycle
In inbound marketing, as in all digital marketing, all actions and strategies go hand in hand and complement each other.
In this case, this methodology allows us to accompany the user through the different stages that he or she goes through from the moment they land on our site, They become a consumer of our products or services and we retain them.
By having control and monitoring of the entire process that users go through, you can optimize the sales funnel or the conversion funnel to adapt it to each of these phases.
Build customer loyalty
Finally, if we continue to create interesting content, we will be able to retain these customers, since they will find content on our website and in our social networks that adds value to them, just like our brand.
It is not about talking only about us and how good we are, but about including relevant information and news from our sector.
It is an investment, not an expense
The actions framed in an inbound marketing strategy represent an investment in the future, since, unlike a search engine campaign, it does not end when the budget runs out or the deadline is reached.
All the content and improvements of consumer relations will continue to be implemented and operational on the web from the moment they are introduced until we decide to eliminate or modify them.
On the other hand, we use remarketing for those users that we have registered in our databases.
If you are looking for an agency specialized in Digital Marketing, and to be able to develop an inbound marketing strategy in your company, do not hesitate to contact Digital Specialist.